This is a project created as part of my student portfolio.
The College of DuPage Portfolio Night is an annual event where graduating students in the graphic design program show off their hard work. For the 2015 event logo, I came up with the concept of a human heart. It is a playful metaphor for our love of graphic design. The tagline is “We Bleed Design”, suggesting that we’re obsessed with design, similar to how sports fans bleed their team’s colors. I kept the design fun and graphic so that it would resonate with high school students who are also involved in the event. The design is meant to grab attention and draw interest.
My identity was chosen to promote the event. It was used in all print, web, and other promotional materials. It was also made into a graphic tee.